You are welcome to share your thoughts on this article written by Kathy Oneto,Vice President, Brand Strategy at Anthem Worldwide, San Francisco
Anthem Worldwide
Strategic design and packaging agency Anthem Worldwide, part of Schawk, Inc., is today announcing the appointment of Jo Boyd as its new Managing Director and Wayne Nguyen as Client Services Director. Both new recruits will play a vital role in implementing a new positioning for Anthem as a brand agency that develops Kinetic brands – brands of irresistible choice that are media agnostic and not beholden to a single media perspective.
Keeping up to current trends is essential for companies, which strive to be relevant to the fast-pace world and meet ever-changing consumer demands. In this piece, which is an abridged version of ANTHEM SIGHTINGS, Vol. 2, 2011, the most notable trends of today are covered—some of them root in old approaches, and some seem to be completely new, but all of them are shaping modern marketing efforts and influencing our perception of brands. The author of the paper, Kathy Oneto, Vice President, Brand Strategy in the San Francisco office of Anthem Worldwide, made a list of ten current trends and their examples from all around the globe, demonstrating the processes redefining the marketing industry right at the moment.
Anthem Worldwide, the strategic design division of Schawk, whose integrated global network provides innovative solutions to articulate, unify and manage brand impact to create compelling and consistent brand experiences, announced that its Toronto office has been distinguished with six Silver PAC Leadership Awards, which recognize the leaders of packaging and the value of graphic and technical design as well as sustainability best practices.
You are welcome to share your thoughts on this article written by Dave Timothy, Senior Account Director at strategic packaging and design consultancy Anthem Worldwide
With Royal Wedding mania in full swing last month, we saw the bandwagon well and truly jumped upon, with limited editions launched by many brands, some more surprising than others. Schweppes and Twinings with their Royal Warrant were bound to launch their Royal Wedding bottle and Commemorative blend respectively. More surprising were the Royal Wedding Oyster Card, LG’s Royal Wedding mobile handset and Nails Inc’s William and Kate nail polishes!
Anthem Worldwide, a Schawk (NYSE: SGK) Strategic Design Company, whose integrated global network provides innovative solutions to articulate, unify and manage brand impact to create compelling and consistent brand experiences, announced that it has named Rob Osler to the position of senior strategy director.
Anthem Worldwide released its new packaging design that differentiates High Liner Foods new premium product offering. One of North America’s largest marketers of prepared frozen seafood products, High Liner Foods is the market leader in Canadian frozen fish and one of the most recognized food brands in Canada.