Music icons continue to fuse their works with technology and make it interactive allowing audiene to get involved to creative world via tech gadgets. After the breakthrough Bjork’s album Biophilia, Lady Gaga has announced her next album to be released as an interactive app.
Apple
Landor Associates, a global creative community of brand strategists and designers, has released the results of its 2012 Breakaway Brands Study, which demonstrates top ten US brands that have successfully progressed in brand strength over a three-year period from 2008 to 2011. Just like the last year, Facebook was identified as the brand with the leading brand position, which has grown by 206% over three years.
Apple is taking a new step in promoting its laptops—the tech giant has released a series of ads which was launched in the USA on the day of the Olympics Opening Ceremony. The short adverts feature stand-up comedian Josh Rabinowitz as an Apple Store Genius, who knows answers to all questions to arise and is always happy to help. In the adverts, created by TBWA\Media Arts Lab, the guy gets into silly situations, which are actually not that humorous. The spots, which appeared on the official Apple channel on YouTube on July 27, have already got a lot of dislikes according to the statistics below the video.
The professional network LinkedIn, which has 150 million members worldwide, finally gets an iPad application, which allows users to check the news, keep up-to-date with groups, get business intelligence and insights, links and job offers now from their Apple tablet as well. The company upgraded their iPhone, Android and Mobile Web products last August, and now it was time to provide iPad users with a dedicated app. “Imagine having one place where you can get all the info you need about who you’re meeting with that day, trending and timely news that is impacting your industry, who’s changed jobs and what your coworkers are sharing, liking, and commenting on. We’ve pulled all this for you, all in one place,” says the official LinkedIn blog.