Nokia Rolls out a NFC-based Taxi Booking App in Taiwan Nokia has made an agreement with a Taiwan taxi company to provide consumers with an easily accessible NFC-based (Near Field Communication) service. Now people can book cabs by touching their mobile phones against NFC-enabled posters. Continue reading →
Starbucks Has Launched a Free Music and Book Service on iTunes Starbucks expands its longtime partnership with Apple by launching a free music and book download service for the UK customers. Now the chain’s customers have an opportunity to select one music track or one iBook to download from iTunes through its ‘Pick of the Week’ initiative. Continue reading →
Lavazza Has Released Its 2012 Calendar Lavazza has released its 2012 calendar, which is its jubilee project. To mark the 20th anniversary of the calendar, the famous Italian coffeemaker asked 12 photographers who had shot its previous editions to take self-portraits. Continue reading →
IBM Launches a Web App for a Smarter Electric Vehicle Charging IBM Research has joined forces with EKZ, the electricity utility provider of the Canton of Zurich in Switzerland to implement a new pilot project that will allow consumers to conveniently charge electric vehicles and monitor their energy costs, using mobile devices. The web app will also help utility providers better manage power grid loads during peak charging times. Continue reading →
Contrex Sells Its Water with Help of a Neon Male Stripper Contrex, the French bottled water company rolled out a fun and healthy ad campaign appealing to the ladies auditory with a giant neon male stripper. Continue reading →
Facebook Seamless App for iPad Is Released Facebook has released an updated version of its iPhone application that is now designed to fit the iPad’s larger screen. Continue reading →
Walmart Launches More than 3,500 Store-specific Facebook Pages Walmart has announced it expands online and launches more than 3,500 store-specific Facebook pages. This new move in Wallmart’s marketing policy will on the one hand facilitate users’ search for products and special offers and its purchase and on the other hand will enhance Walmart position on the US market. Continue reading →
Popsop Launches BrandMask Website and Facebook App to Let Users Better Interact with Brands The first and the only tool for creating and analysing consumer brand profiles — available online! Continue reading →
In the Mood: How Perceptive Code Makes Consumers Happy You are welcome to share your thoughts on this article written by Rochelle Fainstein, Digital Marketing Manager at Sterling Brands, New York Continue reading →
Deutsche Telekom and Angry Birds Join Forces to Make the Experience of Smartphones Accessible to All Today hundreds of consumers will have the chance to experience the world’s number 1 smartphone game live in the latest installment of Deutsche Telekom’s “Life is for sharing” campaign. Its new campaign “Angry Birds live game” is a unique collaboration with Rovio’s No. 1 app Angry Birds, the cult game for mobile phones, along with Saatchi & Saatchi cretive team. Continue reading →