On July 13, ABSOLUT launched a new ad campaign called Absolut Blank, which is based on identifying itself on close connection with art and young prospective artists.
art project
By saying ‘Go Forth’ in its new global marketing campaign, Levi’s really means it. The jeanswear brand is starting to expand some of its initiatives launched previously on the U.S. market on an international scale now. Levi’s, which opened the doors of its first print workshop—the first in the series of such venues—in San Francisco a year ago as part of ‘Ready to Work’ campaign, is inviting creative talents to another themed workshop, now in Berlin.
For Beck’s, beer always goes hand in hand with art—this year, Anheuser-Busch InBev’s brand is celebrating the 25th anniversary of its Art Labels project by launching a plethora of themed activities (the recent Beck’s Art Crawl exhibit if one of them) revolving around creativity. In collaboration with Mother London, the brand has started an ambitious three-year initiative dubbed The Green Box Project, celebrating art, independent talents and technology at the same time. Beck’s is offering artists from various creative fields (not only visual) a unique opportunity to get their pieces showcased in the groundbreaking virtual gallery for people to ‘unlock’ them via augmented-reality in “the visually stunning and technically pioneering” Green Boxes designed by Jason Bruges—they will be located across more than 80 countries in major cities of the world including London, Miami, Milan, New York and Rome to name but a few.
On June 23, Nike re-opened its major 1948 store in Shoreditch. In the summer of 2008, Nike launched 1948 in an abandoned East London railway arch. Part retail space, part creative playground, 1948 ‘was about the constantly shifting space between art and athleticism,’ as explained in on the store’s web site. The space has undergone an extensive re-design in preparation for the Olympic and Paralympic Games in 2012.
Leading technological companies love art and launch numerous initiatives revolving around creativity. Following Intel, which kicked off its awesome Remastered initiative earlier this year, and BMW, which collaborated with the Solomon R. Guggenheim Museum, to name but a few, Samsung presented its SIM project in Portugal aimed at promoting creativity in the country. Starting May, the brand is collaborating with recognized artists and encouraging young creative talents from a range of industries to join in, become part of the grandiose movement, share their insights and win Samsung’s YES award.
Today’s unconventional solutions in visual art often become tomorrow’s fashion trends—emerging talents with their avant-garde thinking and unpredicted approaches to unleashing creativity are one of the biggest treasures for the world of fashion. Knowing that, Louis Vuitton teamed up with a dozen of aspiring artists to provide young geniuses from across the city with an opportunity to demonstrate what they can and learn more about the contemporary art at the awesome website called REcreative.