Leading technological companies love art and launch numerous initiatives revolving around creativity. Following Intel, which kicked off its awesome Remastered initiative earlier this year, and BMW, which collaborated with the Solomon R. Guggenheim Museum, to name but a few, Samsung presented its SIM project in Portugal aimed at promoting creativity in the country. Starting May, the brand is collaborating with recognized artists and encouraging young creative talents from a range of industries to join in, become part of the grandiose movement, share their insights and win Samsung’s YES award.

The brand is on the lookout for geniuses in the following fields: Creative (architecture, performing arts), Visual Arts and Design, Marketing and Advertising, Film, Television and Radio, Fashion, Music, New Digital Technologies and Applications. Representatives of these areas are encouraged to submit their projects from May 26 through August 31 for a chance to win €25,000. On November 17, the jury will select five finalists based on the innovation, market potential, community impact and economic viability of their idea— they will have to make a live 10-minute presentation of their work and prove it’s worth receiving the money. On November 24, the grand winner will be announced.

Samsung encourages creatives to sign the SIM manifesto (use can do it via Facebook as well) and sing its anthem together with the brand. The project already has Paulo Arraiano aka YUP, one of the most impressive visual artists in the country, who also collaborated with Volkswagen and Nike. For SIM, he turned Samsung kitchen appliances (a dishwasher and a fridge) into an awesome piece of graphic art (watch the video below to see the whole process of magic transformation). The project is also supported by a number of cultural organizations and Portuguese creative personalities, which will partake in a range of upcoming activities to be announced over the coming months and covered of the website of the project.