Mercedes-Benz is up to upgrade its’ car models with brand new technologies, in the first place with 3D displays. The company has already updated its 2011 A-Klasse Concept with screens that are capable of 3D display and depict differently arranged navigation levels.
Audi
At the invitation of AUDI AG the teams of FC Bayern München, FC Barcelona, AC Milan and SC Internacional Porto Alegre will meet during the last week of July for a final contest before the European soccer season kicks off. As in 2009, the new edition of the Audi Cup will be played on two days at Munich’s Allianz Arena.
What will mobility of the future look like? How will urban space of the future affect transportation? Though these questions have already been raised by BMW in its ‘Activate the Future’ video series, Audi is about to have its say on the subject. The brand is bringing its Audi Urban Future Initiative to New York where it will be on display at Openhouse Gallery, May 7 through 9 and let the emerging architects speak on Audi’s behalf.
The story of close relationship between brands and cinematography started nearly at the same time as the cinema itself was born—in the beginning of the movie era, the big companies promoted their products though short clips which were screened before movies. Now it’s not that easy to tell for sure for which product the pioneer ad was created, but according to a range of sources (IMDB is one of them), the first filmed advertising for a today’s global brand was shot for Dewar’s Scotch Whisky (1897). Today, connections between filmmaking industry and brands go beyond this simple presence and include a lot of examples such as much discussed product placement, festival sponsorship and opening cinema clubs, cinema-related advertising campaigns, collaboration with filmmakers on commercials, and creating movies under brands’ supervision.
Audi fans can now take a trip down memory lane through the brand’s 100-year history with the new heritage section on its www.audi.co.uk website. Visitors to the site can take in the sights of iconic Audi cars, observe Vorsprung durch Technik in action, re-live the thrills and spills of the brand’s motorsport record, and explore how four companies became one.