The idea of “augmented reality” began to sound familiar to almost everyone this summer. This is because of […]
There are already a number of big predictions for 2015. Royal births and NASA space landings aside, 2015 will see a significant change to the world of media—and, in turn, a further evolution in the advertising landscape. Innovations in technology mean we are able to merge our experiences between print and digital media, allowing the two platforms to operate in complete synergy.
To promote the launch of its 2014 catalog, IKEA has released an AR app that “builds in” furniture of the new collections into the room—virtually. The IKEA Catalog app saves the time and pain of choosing the furniture in-store and returning the purchase due to a bad room fit. With the app, consumers will be able to see how a new sofa or a chair integrates into the interiors without actually taking the piece of furniture into the house.
IKEA has released a teaser which shows that its 2013 catalog will be interactive. Users will be able to scan it with their tablet or smartphone and access films, interactive experience and photo galleries. This is the first time IKEA makes an AR app for use with its catalog, which will be explored by some 211 million consumers worldwide.
Starbucks is bringing more fun to consumer experience this holiday season by launching its first major augmented reality smartphone app featuring five Starbucks Holiday characters from the brand’s red coffee cups, Christmas Blend bags, in-store and more. This app, developed by Blast Radius, will be launched on November 15—it comes as a hilarious addition to the range of Starbucks’ applications, which includes the mobile payment and Card e-gift apps. It will allow consumers to play with the animated characters (they perform somersault and jumps when get tapped on) and win a prize for activating all of them (so far, the brand doesn’t unveil what exactly it will be).