Doritos unveiled its highly anticipated collaboration with multi-award winning artist Rihanna. Through an augmented reality music experience that showcases the multiple facets of her personality and style, Doritos is debuting the special single, «Who’s That Chick?,» by David Guetta featuring Rihanna. To create a truly global scope, the experience at www.doritoslatenight.com also includes exclusive performances by a collection of additional recording artists from around the world.
augmented reality
Time has come for Kit Kat to step into the virtual world of augmented reality. The Nestlé-owned brand and pop group Scouting For Girls are introducing a big marketing project, which uses new ways of engaging youth. The Kit Kat’s new project dubbed «Kit Kat Brings Music To Life», which is the brand’s most massive spending on the cyber sphere to date, was devised by the Skive digital agency.
SapientNitro, a customer experience company, unveiled the world’s first smile-activated vending machine —an ice cream truck for the digital age —for Unilever. This ice cream vending machine is an industry-leading innovative brand experience and part of Unilever’s new ice cream mission to encourage people everywhere to share life’s small moments of happiness.
Doritos create the most large-scale augmented reality project ever seen. The Brazil department of the brand is celebrating the success of the Sweet Chili campaign, which has been joined by more than 250 000 consumers. The tagline of the project is “Release your Doritos Lover”, and with a CuboCC augmented reality the brand decided to show how huge this lover might be.