Jaguar, the iconic British brand owned by Tata Motors since 2008, is rolling out a new global campaign to highlight its wild side and prove that it’s ‘alive.’ The new advertising effort with the ‘How alive are you?’ tagline is kicking off on JaguarUSA.com, as on Facebook and YouTube, with a 45-second version of a 30-second TVC, which is slated to air in mid-March, when print, digital and outdoor advertising elements will be launched as well. In addition to the new marketing push, developed by Spark 44 (a London-based agency founded last June and partly owned by Jaguar), the auto giant, which has been on the luxury auto market for decades, is unveiling a new updated logo and its brand symbol and is gearing up for an 18-city United States road show to provide consumers with an opportunity to try the cars and make sure the luxury vehicles are worth buying.