Daimler AG announced it will shut down the luxury Maybach brand to end almost a decade of losses and concentrate on developing vehicles under its much more successful Mercedes brand.
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Yahoo and Toyota have rolled out a new interactive ad format for Toyota Prius, called the ‘living ad.’ The new format of the ads designed to provide iPad users with an immersive experience of the new Prius range. The ads include photography and sequenced videos that use the device’s accelerometer and large canvas and due to it appear to be moving. This campaign follows the successful ‘Prius Goes Plural’ campaign.