Infiniti announced six finalists of its 2011 Digital Art Competition and launched the Online Infiniti Digital Art Competition Gallery that showcases 32 best works from first theme of ‘Inspired Performance’.
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Aside from producing and selling new ranges, most big global companies pay a lot attention to charity and social projects, proving that today business means not only making money but sharing it as well. Sometimes, to pursue these goals, companies create unpredicted alliances—one of them—Ford Motor Company plus General Mills—has been formed recently to support the school funding the Box Tops for Education (BTFE) initiative in the USA, running for the 15th straight year. Starting today, October 3, the automobile giant joins the food manufacturer in rolling out a two-month program to generate $1 million in support for schools across the country.
IBM is addressing a range of city challenges with its groundbreaking technologies to help make metropolitan areas around the globe a better place to live. As part of its Smarter Cities project, the technology giant offers solutions to a variety of urban problems in transportation, building, education, public safety, healthcare and more areas, creating cities of the future. On September 28, the company announced its collaboration with Streetline, Inc., the leading global provider of sensor-enabled mobile and web applications for smart parking solutions, aimed at helping people with tips for finding parking spaces faster and providing urban areas officials with the ways to alleviate traffic congestion.
Toyota USA has begun to collect stories from Camry owners within the new ‘Camry Effect’ initiative. About seven million Camry drivers in the United States are encouraged to register on an online platform and share the moments connected with their Camry such as first dates, road trips, soccer games, job interviews and college days etc. In this way, Toyota wants to evaluate its 30-years impact on the American culture.
Toyota continues to explore the ‘plural’ theme—the auto brand teamed up with Saatchi & Saatchi LA agency to launch a new piece in its advertising push ‘Prius Goes Plural’ launched to promote the Toyota Prius hybrid model range. Now, the brand introduces the People Person, created of 18 humans, which together make up a new huge character, being its body parts. Brought together, they move and act like a single creature, performing usual daily routine (turning off an alarm clock, brushing teeth, etc.), reflecting the idea that most of us behave in similar way, while being quite different by nature.
Nissan is mixing road trips, cost saving approaches and filming experience with the launch of its new initiative ‘My Versa Road Trip,’ an extension of the car brand’s ongoing campaign ‘Most _____ per dollar,’ launched last month. Starting on September 20, the new project dedicated to the Versa Sedan with the most legroom, headroom, trunk room and technology per dollar than any other car in America, will run in three phases and get people going, literally. The action starts on the dedicated MyVersaRoadTrip.com website and later it will continue in the real world—the auto brand is inviting social-savvy consumers to create their routes and film driving experiences in late fall.