Honda produced a series of short films to explore lives of people who use their Honda cars, ATVs, lawn mowers, generators, marine engines and motorbikes in unusual ways. The first film featuring alpacas and their owner Philippa Wills is to be shown tonight on Channel 4 at 10pm supporting a Cutting Edge documentary on plastic surgery.
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Peugeot and its marketing agency Wand launched an outstanding promotion campaign in the UK, with genuinely unique prize, supporting showcase of the new Peugeot 3008 Crossover. Its tagline ‘so much technology you’d expect it to fly’ puzzles from the very beginning. But these are not just words—the winner will get a chance to venture into space. Such ‘hi-tech prize’ is a special training and flight preparation plus 100 km trip above the Earth’s surface. In addition to that, photos and videos of the experience will be provided, too. Or an alternative—cash prize of £30,000. For all that the entrants have to do is just take part in a ‘spot the 3008’ competition.
At the invitation of AUDI AG the teams of FC Bayern München, FC Barcelona, AC Milan and SC Internacional Porto Alegre will meet during the last week of July for a final contest before the European soccer season kicks off. As in 2009, the new edition of the Audi Cup will be played on two days at Munich’s Allianz Arena.
Toyota believes that cars can be friends, and in the current era of social networking websites drivers should be offered an opportunity to interact with their cars in the digital world just like they do with their buddies, family and colleagues on Facebook, Twitter and other services of this kind. On Monday, May 23, Toyota Motor Corporation (TMC) announced that it had formed a strategic alliance with San Francisco-based enterprise cloud computing company Salesforce.com to develop and launch Toyota Friend, a private social network for Toyota customers and their vehicles.
While an ITC support cane capable of measuring pulse and blood pressure that won the first prize of the Fujitsu Design Award 2011 is still a futuristic device that is unlikely to enter mass market in the near future, the latest enhancements to Ford’s Sync technology designed to report health-related information may become reality in a year or two, Ford assures. The automaker is currently in the process of development of mobile gadgets to allow measuring the health metrics that are vital for the drivers diagnosed with diabetes and other chronic diseases.
Volkswagen is now rolling out its ‘Think Blue.’ initiative in the United States. The aim is to encourage eco-friendly mobility and progressive ideas for responsible action in everyday life. The U.S. launch coincides with the partnership between Volkswagen and the Museum of Modern Art (MoMA) in New York as well as today’s inauguration of the Volkswagen plant in Chattanooga, Tennessee—one of the world’s ‘greenest’ automobile factories.
MINI, which last year launched a hilarious geo-location campaign in Stockholm, has now running a new awesome international promotion in another European capital, Berlin. For the new advertising initiative dubbed ‘It’s Personal,’ the brand merged billboards and interactive technology, inviting just everybody—both in the real and digital dimensions—to tap in and get featured on the giant MINI Photo Box, located at the corner Kurfürstendamm and Joachimstaler Straße in the German capital.