On November 1, Bacardi® announced its latest flavor innovation, Bacardi Rock Coconut. The brand is proud to introduce the first coconut rum infused with rock melon and coconut water.  The distinct combination of sweet and highly refreshing coconut water paired with the crisp and exotic taste of rock melon create a dynamic spirit, with a rich aroma, and authentic taste.

A survey commissioned by Bacardi® Limón™ Flavored Rum reveals the ins and outs of dating and flirtation behaviors, party attitudes and relationship tips. The brand has recently launched their fun and flirty “Where Will It Go?” campaign (which seems to be similar to the Carlsberg‘s one) and was interested in discovering the beliefs, attitudes and behaviors of modern day courting. In addition, it has joined with Brody “The Luv Coach” to give her expert opinion on the findings. 1,003 men and women, ages 21-34, were surveyed nationwide.

Grey Goose vodka, in partnership with Chopard, created of an exclusive limited edition bottle stopper to celebrate the jeweller’s 150th Anniversary. Designed to decorate a magnum-sized bottle of Grey Goose vodka, the bottle stopper—aptly named “Elegance”—received its world premiere at an exclusive event at the 63rd Cannes Film Festival in May and is currently available at luxury Paris liquor stores Lafayette Gourmet, Lavinia and La Grande Epicerie. “Elegance” is also coming to selected events being held worldwide as part of Chopard’s anniversary celebrations.

Bacardi Limited celebrates the opening of a joint event with Neue Nationalgalerie der Staatlichen Museen (New National Gallery) in Berlin in honor of famed German-American architect Ludwig Mies van der Rohe. The collection titled “There is a Reason” features the acclaimed works, drawings, plans and photographs of Bauhaus architect and his unique relationship with Bacardi and Neue Nationalgalerie. The event kicked off on August 25 with an invitation-only reception and preview of the collection in the gallery’s Skulpturengarten and afterwards will be open to the public.