On November 1, Bacardi® announced its latest flavor innovation, Bacardi Rock Coconut. The brand is proud to introduce the first coconut rum infused with rock melon and coconut water.  The distinct combination of sweet and highly refreshing coconut water paired with the crisp and exotic taste of rock melon create a dynamic spirit, with a rich aroma, and authentic taste.

Rock melon is a member of the melon family that originates from India and Africa. Rock melon’s sweet and crisp taste profile enhance the coconut rum flavor. The rum flavor is intensified with coconut water, the naturally fat-free, clear and refreshing liquid found inside young coconuts. The infusions of rock melon and coconut water give the new variety a smoother, creamier, coconut taste.

«Bacardi Flavored Rums is committed to providing consumers with new and exciting flavor combinations that consist of unique ingredients with dynamic tastes,» said Gordon Chisholm, brand director, Bacardi Flavored Rums. «We continue to lead the flavored spirits market by infusing popular flavors with those more exotic. We are the first flavored spirits brand to capitalize on the extreme popularity of coconut water and offer our consumers this exclusive flavor experience.»

The premium and distinctive package of Bacardi Rock Coconut communicates the look and taste of these unique tropical ingredients. With a suggested retail price of $13.99 for a 750ml bottle, the 35% alcohol-by-volume rum also comes in 50ml, 200ml, 275ml, 1 liter and 1.75 liter sizes.

Bacardi Rock Coconut will be available beginning in November 2010. The launch will be supported nationally with print advertising, trade advertising, digital, out-of-home, on and off-premise POS and public relations.