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Wrigley’s Orbit Releases ‘Dirty’ Shorts

Wrigley‘s Orbit, the chewing gum brand, has launched the first spot “The Prom Date” from the “Gum Dirty” series developed by Ben Silverman’s IAC-owned studio Electus and DumbDumb, which is owned and run by actors Will Arnett and Jason Bateman. The set of shorts is all about bizarre situations and the way Orbit changes the attitude of people who are in a tight spot.

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Posted on 06/14/201006/15/2010 NewsSocial Media

Kit Kat Crosses Fingers for the British Football Team

Kit Kat is encouraging sport fans to cross fingers for their favourite team (it would better be the English one) to win the World Cup, which kicks off today. The Nestlé’s brand has launched a new mini-section on its corporate website and released a spot dedicated to the future victory of the red and white team in the tournament.

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Posted on 06/11/201006/11/2010 NewsSocial Media

Cadbury Flake Does It with Dance

Cadbury has done it again creating beauty in advertising and this time with interpretive dance. Cadbury Flake, the British chocolate brand famous for its Flake Girls indulging in sensual moments of pleasure has launched a television commercial campaign which debuted on June 8th called “Unfold”.

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Posted on 06/11/201006/11/2010 News

Nestle Drumstick Seeks Dynamic Young Heroes

This summer the Nestle Drumstick brand is celebrating young people who have accomplished amazing things – both large and small. Beginning May 14, 2010, adults can nominate outstanding kids as part of the Nestle Drumstick brand Heroes Contest.

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Posted on 06/02/201006/02/2010 NewsSocial Media

Wrigley’s Juicy Fruit Makes Unicorns Sing

Can a lip-syncing unicorn make the world a sweeter place? That’s the gist of this website featuring a unicorn puppet lip-syncing to classics pop-songs! The singing project is inspired by Wrigley’s Juicy Fruit chewing gum.

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Posted on 06/02/201006/02/2010 NewsSocial Media

Mentos Creates Facebook Home for Fresh Art, Music

Mentos has launched a Facebook community for fans who prefer their mints with a little art and music. The Fresh Goes Better Facebook application allows visitors to view and hear original work by artists who upload their creations directly to the U.S. Mentos Facebook page.

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Posted on 05/31/201007/30/2013 NewsSocial Media

Kraft Foods Assures You: “You know you love it”

There is a peaceful comfort in familiar foods.  At least this is what Kraft Foods is betting on with their new campaign for the entire Kraft Macaroni and Cheese line.  The popular dinner has been traditionally consider a favorite of children but the food giant is reminding adults how wonderful this boxed delicacy is.

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Posted on 05/28/201005/28/2010 NewsSocial Media

Cadbury’s Supplier Finds a Recipe of an “Anti-ageing” Chocolate

A chocolate that slows the ageing process has been introduced by Barry Callebaut, the international chocolatier company, one of the main Cadbury’s suppliers.  Acticocoa is full of natural antioxidants which can protect the skin from damage caused by free radicals.

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Posted on 05/24/201005/24/2010 News

Mars Bars Turn White in the UK

Mars bars wrap turns white in the UK — just for the time of this summer’s World Cup to support the national football team. This is the first redesign of an iconic black packaging in 78 years.

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Posted on 05/20/201007/07/2010 News

5 REACT Continues to “Stimulate Your Senses” Online

5 gum officially unveiled new “Stimulate Your Senses” advertising to its loyal community of Facebook fans to support the gum’s newest flavor offerings, 5 REACT Mint and 5 REACT Fruit.

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Posted on 05/14/201005/14/2010 NewsSocial Media

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