Pearlfisher has created new packaging for The Natural Confectionery Company with a strong, ownable and illustrative world that reflects the brand’s positioning of ‘doing what comes naturally’ and encouraging a childlike and inhibition free curiosity in the world.
bakery & confectionery
It’s not every day that five icons from the candy world decide to drop everything and venture to the Great White North, but their bags are packed, and they’re ready to go. Over the next ten months, Canadians are invited to join M&M’S® Spokescandies Red, Yellow, Blue, Orange and Miss Green as they criss-cross the nation and follow them on their new Twitter account, @mmscanada. The Spokescandies will tweet their travels, post photos and postcards, and ask Canadians to tell them where they should head to next.
London-based Studio Conran has created the identity, branding and packaging for new independent food company Petit Pois. The company’s cakes, which are the brain-child of dynamic duo Ashley Maddox and Harry Eastwood, are made using vegetables instead of butter and some of the sugar. The product will launch in Selfridges Food Halls on March 15, 2011.
Each of the brands thanks to its Facebook friends in their own way. Recently, Porsche has presented its 911 GT3 R Hybrid model adorned with the signatures of more than 27,000 Porsche followers to mark the brand’s reaching the landmark of 1 million fans on Facebook. On the occasion of getting 1, 000,000 ‘likes’ on the most popular social media website, Heineken created a light-hearted projects with beautiful models dressed in tees featuring a branded FB ‘like’ icon—a hand, holding a green bottle of beer.
The theme of reuniting people with their loved ones has been successfully employed by a number of brands, including Baileys with its ‘Bring You Home’ project and Nivea’s New Year’s Eve promotion, to name a few. Now, the concept has become the basis for a series of Cadbury’s promotions: while bringing together the nation through the Spots v Stripes campaign in the U.K., the chocolate brand is also reconnecting Aussie families in the new promotional program dubbed ‘The Cadbury Catch Up,’ developed by the Saatchi & Saatchi agency and launched on February, 13.
Just in time for St.Valentine’s Day, Nestlé-owned chocolate brand Rolo announced a contest for all the fans of its products in UK. From February 10 and over the 6 weeks, the brand will be loooking for the ‘Roloyal couple’. All those interested in participating are welcome to share their photos and stories on Facebook.
Mars gets focused on re-uniting adults and regular football in England. The chocolate brand in partnership with The FA to launch a campaign entitled ‘FA MARS Just Play’ across the country to encourage its consumers to take a ball and head to the pitch with their friends to play a football mach like they did when they were kids. Through the new initiative, the brand is “aiming to get 150,000 new participants playing the game for at least 30 minutes a week by September 2013, and deliver a total of 3.9m hours of extra football played each year throughout England,” thefa reports.
The RobilantAssociati brand advisory & strategic design agency has developed an updated identity for Barilla‘s Mulino Bianco brand, which is a friend of the Italian families. The dream it has been interpreting over the years is that of presenting stories that are close to its consumers, endowed with a poetic component that draws one in and is aspirational, but at the same time credible and therefore now authentic.