When marketers’ imagination is vivid, budgets are solid and passion for discovery is strong, content marketing pieces may turn out extraordinary, which is the case with the latest project by Pernod Ricard-owned whiskey brand Ballantine’s. No cliche’d images of successful guys in suits with pricey watches, no dancing-all-night glamourous ladies and other triviality associated with ‘elite alcohol’—the brand’s team has gone far beyond that with their communication platform «Stay True.»
Ballantine’s has added its first seasonal limited edition expression to the range, with the unveiling of Ballantine’s Christmas Reserve. Created by Master Blender Sandy Hyslop, Ballantine’s Christmas Reserve is an exceptional blended whisky of superior quality which will be available annually for a limited period. This expression is a Scotch whisky category first, with its familiar seasonal notes and luxury Christmas aromas such as sweet wood, dried fruit, raisins and cinnamon.
Ballantine’s, the world’s No 2 range of blended Scotch whiskies, is set to leave an impression with the unveiling of new packaging for its multi-award winning prestige range, designed by the UK agency Nude. The new look embraces a unique combination of luxury design elements, in a move to increase on-shelf impact and consumer appeal.
The world-known Scotch whisky brand Ballantine’s commissioned the international artist Julian Beever, who creates unbelievable pavement pictures, to make a drawing within the Ballantine’s «Leave an Impression» campaign. The work for England was finished last Friday (December 18) and will be displayed until Christmas at Hearthrow airport in London.
The Ballantine’s Finest is launching a new extremely creative self-illuminating bar bottle with scotch whiskey. The black bottle has a label with a blue graphic equalizer, which employs electroluminescent technology to glimmer in darkness. Now the bottle with the sound-sensitive label reacts to music in the bar like it is alive.