Ballantine’s Reveals Exclusive Premium Blend for Festive Season

Ballantine’s has added its first seasonal limited edition expression to the range, with the unveiling of Ballantine’s Christmas Reserve. Created by Master Blender Sandy Hyslop, Ballantine’s Christmas Reserve is an exceptional blended whisky of superior quality which will be available annually for a limited period. This expression is a Scotch whisky category first, with its familiar seasonal notes and luxury Christmas aromas such as sweet wood, dried fruit, raisins and cinnamon.

Peter Moore, International Brand Director for Ballantine’s comments, “Predictably there’s always a strong focus on gifting at this time of the year so it was important for us to respond with a unique expression which would appeal to new customers as well as existing customers who are keen to trade up. Ballantine’s Christmas Reserve perfectly represents the flair and substance that underpins the brand.

Available from October to December 2010 in key markets such as Spain, France, Poland and Taiwan, Ballantine’s Christmas Reserve is presented in a white card box, with embossed snowflakes and elements of gold foil adding a premium festive feel. This striking new expression will ensure maximum shelf stand out for Ballantine’s during the busy sales period.

On the nose, Ballantine’s Christmas Reserve is rich, deep and fruity with hints of moist raisin fruitcake and sweet candy apples perfectly balanced out by caramel toffees and soft ripe pears. It tastes sweet with succulent tangy orange and a superb liquorice root and ginger flavour. The finish is very long, round and sweet.