Baltika Cooler has a new revolutionary design. CARTILS was asked to develop a new glass bottle and label design to support Baltika Cooler’s leading position in the Russian beer market. The new design had to emphasize the brand’s innovative character through a modern, dynamic and stylish Cooler look. Furthermore, the beer’s new visual identity had to communicate its premium qualities and refreshing taste, while being used as a tool to strengthen the current shelf impact.