Bank of Melbourne rolled out an animated campaign targeted at children under 15, prompting them to create an incentive saver account in the bank. While McDonald’s is attaching toys to its Happy Meals as a gift to younger customers, Bank of Melbourne also has a gift in stock for its youngest clients—it allows to get a 12-month little penguin “fosterage.” So, along with saving their money, kids will be supporting one living creature in the conservation area.