2010 was a relatively kind year to the CoreBrand Power Ranking of the top 100 brands, with 51% having improved in Brand Power over the past year, and 58% improving since 2007. The top 10 companies in Brand Power rank are: Coca-Cola, Hershey, Campbell Soup, Johnson & Johnson, Harley-Davidson, Kellogg, Colgate-Palmolive, UPS, Bayer and American Express.
Bayer
Bayer Healthcare has chosen the award-winning Burgopak Slider for its new treatment for erectile dysfunction—Levitra® 10 mg ODT. This is the third product line that Bayer has chosen to use the Burgopak Slider for, following Rennie® Ice and Rennie® Peppermint, their heartburn and indigestion products.
Aspirin is claiming to have helped great minds invent revolutionary things. In a new series of posters developed by Young & Rubicam from Buenos Aires for the Bayer’s brand Albert Einstein, the Wright Brothers and John Logie Baird are sitting with their hand on the head as if they are having a headache. The strapline is saying “A simple idea can change the World. Aspirin — 110 years”. Who knows, maybe the brilliant idea hit their head right after taking Aspirin.