Alka Zeltzer, a Bayer Schering Pharma brand, has commissioned Almapbbdo,  Brazil
to create a series of catching visuals that would highlight the main idea of what this medicine for: fighting against bad food.

“Beware of the evil food,” the tagline of three posters says, and this time the greasy and hot products are plotting mischievous things against people, trying to make their life harder. We usually don’t even think of how mean the sausage, hot ketchup or roasted chicken can be. If you feel that the cruel meal is about to knock you down but you still don’t know how to win this battle, Alka Zeltzer will help.