HEINEKEN is rolling out a new global company visual identity, making another move in the company’s renovation activities, which include the recent launch of the updated Heineken bottle and can design. The globally recognized Dutch brewer, which operates 140 breweries in more than 70 countries, wanted its corporate logo to be distinguished from the visual identity of its flagship product, the iconic Heineken beer—so, starting September 19, the company name is typed with capital letters (HEINEKEN), while the logo design of its major beer brand remains the same (the name of the beer goes as ‘Heineken’). According to the press release, this change “reflects the significant transformation of the HEINEKEN business” over the last ten years.
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BrandOpus continues its partnership with independent UK brewer and pub owner Hall & Woodhouse, with the redesign of the full range of Badger ales. Following on from a pitch won by BrandOpus in October 2010, and the success of Hopping Hare launched in March, the wider range of nine ales will hit the shelves in mid-August.
International beer brands Heineken and Amstel have been launched in a new four-litre PET keg with an integral tap supplied by APPE. The new “Tapje” keg is a small draft-beer system, which consumers can use at home. It offers an innovative cost-effective alternative to the traditional crate of beer, with greater flexibility for consumers. It has been launched in the Netherlands prior to introduction into other markets.
Heineken, which is well-known for its successful bottle design experiments and deep involvement with the music industry and youth culture, is stepping into the interior design zone and is encouraging emerging designers to take part in development of a pioneering nightclub. The project, which was announced back in April, has been launched last week and will be open until August 14 for young and aspiring designers from New York City, São Paulo, Tokyo and Milan. The ultimate goal is to develop a state-of-the-art live concept club space, which will be unveiled throughout the duration of Salone Internazionale del Mobile 2012 in April in Milan.
Baltika Cooler has a new revolutionary design. CARTILS was asked to develop a new glass bottle and label design to support Baltika Cooler’s leading position in the Russian beer market. The new design had to emphasize the brand’s innovative character through a modern, dynamic and stylish Cooler look. Furthermore, the beer’s new visual identity had to communicate its premium qualities and refreshing taste, while being used as a tool to strengthen the current shelf impact.