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New culture view of drinking

The new young generation is rethinking the culture of alcohol consumption. According to recent studies, alcohol consumption in […]

Posted on 11/20/201903/18/2020 Editor's CommentLifeLifestyle

Alcohol Beverage companies and nature

Climate change has become the hottest topic in 2019. Many world business companies decided to step up in […]

Posted on 10/23/201903/18/2020 ArtCase StudiesConsumer InsightFashionLifestyleMarketingNewsTrends

Probably Carlsberg. Packaging history and not only.

Heat. Thirst. Beer. Anticipation. And despite the fact that the culprit of anticipation is inside, what kind of […]

Posted on 06/06/201903/18/2020 AdvertisingCase StudiesLifeLifestyleMarketingNewsTrends

Carlsberg has revealed a prototype of the world’s first bio-degradable “Green Fiber Bottle”

Last month, the beer giant Carlsberg presented the first prototype of the bio-degradable «Green Fiber Bottle,» announced earlier in January 2015 at World Economic Forum in Davos.

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Posted on 07/13/201507/17/2015 DesignSustainabilityTechnology

Miller Lite goes back to roots reviving heritage packaging and brand identity

Miller Lite, a popular American brand of light beer, is going back to its roots and introducing a heritage branding and packaging as of 1975. In that year Miller Brewing Company, the brand owner, «revolutionized» the beer category with the launch of the first low-calorie beer product in the U.S. containing just 96 calories. 

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Posted on 10/06/201410/07/2014 Design

Red Bull, Bud Light and Coca-Cola named the most digitally-savvy beverage brands in the US, according to L2 ThinkTank’s study

The US research company L2 ThinkTank, a provider of business intelligence for digital, has revealed the latest installment of its Digital IQ Index study devoted to beverages in the US.

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Posted on 10/03/201411/13/2014 Consumer InsightMarketingSocial Media

Grolsch to roll out new bottle design globally

Following a previous global rebrand in 2012, the Dutch beer brand Grolsch is introducing a new look for a 300 ml glass bottle. The new design has been developed by the brand and design agency CARTILS.

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Posted on 10/01/201410/01/2014 Design

Heineken runs promotional taxi service “Star Cabs” across London

Heineken is launching the Star Cabs effort as part of its ongoing Open Your City campaign in London. The brand has formed a fleet of Heineken-branded taxis that will be taking people across the UK capital after they have their beer at one of the selected bars.

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Posted on 08/05/201408/07/2014 Marketing

Grolsch presents the “Movie Unlocker” bottle that allows to watch films online for free

Advanced technology allows beer-lovers to watch a movie using a Grolsch beer bottle. This bottle has a special embedded device, which accepts radio signals and transmits them from the Bluetooth beacon under the bottle top directly to the device a person wants to watch the movie on. The online cinema is available at www.movieunlocker.com.

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Posted on 08/01/201410/01/2014 Technology

Budweiser bringing best buskers of the world together in “MADE Underground” street music band

Budweiser is forming a true street band with the help of established musicians as part of its ongoing global campaign “’Budweiser Made for Music.” The beer brand is searching talent on the streets and subways of such big cities as London and New York with a goal to find the best musicians for its “ultimate busker band.”

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Posted on 07/30/201407/31/2014 Marketing

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