In line with its “Taste The Possibilities” platform, Coca-Cola has hosted a fun hypnosis experiment in Belgium. As part of it, a group of eight volunteers were hypnotized on stage at a theatre, and their subconscious minds couldn’t tell the difference between the flavors of the two sodas.
Belgium
Martini is launching a new advertising effort this season to celebrate its “Luck Is an Attitude” philosophy. The new spot by the Fred & Farid (Paris-Shanghai) agency was revealed on the brand’s YouTube page yesterday, November 14—the black-and-white 30-second clip stars Barbara Gonzalez alongside Yuri Buzzi, who enter an upscale party by stealth. Their names are not on the list, but they do want to be inside, so they just grab two boxes of Martini Sparkling Wine and carry them into the club, just like they are people who work there.