Doritos has created a new digital campaign that is set to pull out young people from the virtual world and bring them together on a party.

Photo: Skip or trip, from woodwork.nl, clickable

Fitzroy Amsterdam agency has developed the campaign for the brand’s promotion in Benelux where Doritos is introducing a new flavor: Sensational Salsa. Via the online game, consumers can invite two strangers from other cities or countries to form a trio and take a late night trip to Moscow, Istanbul and Berlin. Participants can locate themselves on Google Maps and then find other players in other places to party with.

Woodwork created the online video which is based on the Doritos Sensational Salsa TV commercial. The new flavor is introduced as a snack which accompanies a transformation of daily routine into fun neon-lit nightlife. 

“Our challenge was to create a world in which the rules of the game are explained and at the same time excite users to participate in it. By creating a 3d world from scratch and mixing it with live action footage we managed to let the online gameplay come to life. By integrating these aspects it’s now clear that you’re just a few clicks away from being in the race of winning the Doritos late night triangle trip!” says Woodwork.

Doritos always introduces its product in an original way. In March, PepsiCo‘s brand let people taste its new tortilla chips at the SXSW Music Conference and Festival in Austin, Texas via a giant vending machine.

Doritos Skip or Trip from Woodwork on Vimeo.