Aesop, the brand story telling agency which launched in May this year, has created a full brand identity and guidelines for one of the most ambitious marina transformations being undertaken in Europe—the refurbishment of Barcelona’s Marina Port Vell. The identity is being rolled out across stationery, merchandise, launch materials, uniforms, signage and a new website, and Aesop is working closely with the architects of the new marina to ensure that the brand identity is consistent within the environment there.
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You are welcome to share your thoughts on this article written by Renée Whitworth, Strategic Partner at Flood Creative, New York
Back in the day, beauty used to be about defined American archetypes such as Farrah Fawcett or Cindy Crawford. We either fit the archetype or we endlessly sought products to alter our appearance in an attempt to match the archetype.
Pearlfisher has created the eye catching new packaging for a revitalised range of anti-spot skincare from OXY. OXY is the only anti-spot skincare range to contain naturally active seaweed and the brief was to design packs which focus on this innovative and highly effective formulation.
London-based brand and design consultants wonderlandWPA in collaboration with a new venture Story Brands Ltd. have developed branding for Story, a new soft drink brand exclusive to bars, restaurants and hotels, aimed at sophisticated consumers who want to have a good night out without drinking alcohol.
Interbrand has announced the 2011 Best China Brands ranking during the World Economic Forum’s Summer Davos in Dalian, China. The leading brand consultancy has unveiled that the brand value of the best Chinese enterprises is on the rise as China’s economy continues to grow.
Strategic design agency BrandOpus have created a striking new brand identity for PizzaExpress as part of the biggest brand refresh in the company’s 46-year history.