PepsiCo UK and Britvic have announced plans for the launch its zero-sugar SoBe V Water later this month. The SoBe V Water innovation means PepsiCo and Britvic are the first soft drinks companies in the UK to launch a product containing naturally-sourced Stevia extract. The new SoBe V Water will replace the existing range.
Britvic
Britvic Soft Drinks has expanded its portfolio by introducing PepsiCo’s SoBe Pure Rush energy drink to the UK market. SoBe Pure Rush has been redesigned by independent integrated design and branding agency Blue Marlin for its UK launch. SoBe stands for South Beach, but it would be easy to assume it meant “so beautiful” thanks to its stunning new packaging.