Britvic has created a brand-new multipack offering for Robinsons Fruit Shoot, with The Marketing Store creating a partnership with TOYS ‘R’ US for its UK launch this March.

The new packs are specifically designed to target one of the most popular occasions for Fruit Shoot, and one of the most stressful occasions for mums—kids’ parties. In order to help mums out, The Marketing Store has positioned the product alongside the UK’s leading toy megastore. With each purchase, parents can receive £5 off in-store when spending over £30.

Photo: Robinsons Fruit Shoot’s new pack by The Marketing Store

As well as the money-off coupons printed on the back of each Fruit Shoot pack, there’s also a chance to win a £500 TOYS ‘R’ US trolley dash. Parents can enter a special prize draw on Fruit Shoot’s parent-powered website ReadyForTen.com using a code found on the back of promotional multipacks.

ReadyForTen.com will also host a variety of content to help mums successfully plan and execute parties for their little ones with minimal stress.

Photo: Robinsons Fruit Shoot’s new pack by The Marketing Store

Each pack contains 15x200ml bottles and packs are available in either Apple & Blackcurrant or Orange Fruit Shoot flavours.

Jo Plummer, Senior Account Director, The Marketing Store commented, “Fruit Shoot is already a kids’ party favourite, so we wanted to do something to help make mums’ lives easier in the lead up to a party occasion. Not only will our multipack promotion give mum a helping hand buying presents from top toy retailer, TOYS ’R’ US, but it will also give them the tools to plan a great party with minimum stress.”

Victoria Elsworth, Britvic commented, “Our research shows that kids’ parties are the number two consumption occasion for Robinsons Fruit Shoot, so along with The Marketing Store we’ve created online content designed especially for mums when planning their kids’ party event.”