Bud Light is returning to the Super Bowl in February for the third annual Bud Light Hotel, a complete rebranding of a downtown Indianapolis hotel that will host the best parties, concerts and events leading up to Super Bowl XLVI. For it, the brand is launching an exclusive job offer among Bud Light Facebook fans.
The Doritos ‘Pug Attack’ user-created commercial about a dog which goes for chips scored the No.1 ranking in the 2011 USA TODAY Super Bowl Ad Meter rating, bringing its creator, JR Burningham, one million dollars as a prize from PepsiCo. This year’s top-five also includes by Bud Light ‘Dog Sitting’ ad (which received 8.5 Ad Meter Score just like the winning spot), Volkswagen’s little Darth Vader commercial, Doritos ‘House Sitting’ (created by Tynesha Williams, won $400,000) and Pepsi MAX ‘Love Hurts’ spots.
Bud Light is going online to engage consumers in the run up to football’s biggest game of the year, inviting fans of the brand’s Facebook page to guess the storylines to each of its three Super Bowl ads. If the Bud Light community is able to ‘Unlock the Spot,’ Bud Light will serve up a fourth, Internet-only ad exclusively to its fans.