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McDonald’s tests a BagTray in Hungary and goes through strategic restructuring globally

Responding to the continuously slumping sales in all major markets including the US, McDonald’s CEO and President Steve Easterbrook announced May 4 the company’s restructuring plan. 

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Posted on 05/05/201505/05/2015 DesignMarketing

Brand and business. Do brands know the difference?

Historically brands were created to act as business tools with a view to developing sustainable competitive advantage and future profitability. The financial and accounting communities acknowledge the value of brand as expressed as intangibles, rather good will, on corporate financials.

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Posted on 08/28/201309/02/2013 Opinion

Watch Out: Newly-Launched «Beautiful Mind» Neuro-Design Lab May Blow Your Mind

Although brilliant Russel Crowe has nothing to do with the endeavour, the launch of the new creative agency Beautil Mind is a noteworthy event indeed—the first «neuro-design lab» of its kind in the UK (and in the world) is something worth to be aware of.

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Posted on 06/14/201306/14/2013 Agency News

Honest Tea Founders Tell the Story of the Bottled Tea Brand in a Graphic Story Book

Honest Tea, famous for its no-nonsense approach to marketing and the philosophy of honesty, has created a comic book to tell its corporate history in pictures. The “Mission in a Bottle” book highlights the Honest Tea’s journey, full of both missteps and right decisions, that led to success.

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Posted on 03/13/201305/27/2013 Marketing

Russian Mail.Ru Group Is Expanding to the International Markets with a New Name — My.com

Yesterday in Moscow, Mail.Ru Group, the biggest Russia’s internet investment company, previously known as Digital Sky Technologies, announced some major updates to the company’s services, launch of some new products, and, more importantly, expansion to the international markets under a new brand name — My.com.

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Posted on 10/31/201210/31/2012 Marketing

Five Things Our Entrepreneurs Can Learn from the Olympics

The article is written by Mano Manoharan, Business Consultant to the creative sector, London

The 2012 London Olympics finally over, but the games are not quite finished.

As the Olympic flame went out a new race began. Well more of a scramble really.

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Posted on 09/17/201210/23/2012 Opinion

Apple Introduces iPhone 5, New iPods and Improved iTunes and iOS 6

Yesterday in San Francisco Apple unveiled all-new iPhone 5—the thinnest, lightest, fastest and most powerful company’s phone, which is believed to have been seen and curated by former Apple CEO, co-founder and timeless visionary Steve Jobs, who passed away almost a year ago in 2011.

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Posted on 09/13/201209/13/2012 MarketingTechnology

IKEA to Build a Cheap Boutique Hotels Chain In Europe

IKEA plans to expand its business segment and build a hundred affordable boutique hotels across Europe. 

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Posted on 08/17/201208/17/2012 Marketing

Virgin Atlantic Dares to Operate in Russia. Again

After several idle attempts to start working in Russia and failing to do that due to the high level of corruption, Sir Richard Branson’s Virgin Atlantic Airlines is expected to operate flights from London to Moscow next year.

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Posted on 07/11/201205/07/2013 Marketing

Crowdsorcing or Professional Editorial? Where the Future of Media Goes

Back in 2010, at the All Things D conference one of the best business leaders and visionaries of all times, Steve Jobs, said: «I don’t want us to become a nation of bloggers. I think we need editorial more than ever right now «.

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Posted on 07/04/201202/18/2013 Trends

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