The 60th Cannes Lions festival has got a gamification twist, for the first time in its history.
Cannes Lions
Each year in June, the Côte d’Azur becomes the place with an overwhelming concentration of ‘lions’ (not animals, but beastly amazing advertising pieces) thanks to the Cannes Lions Festival of Creativity. This year’s event, which was taking place June 19–25, saw “thought-leaders and experts in all forms of communications and creative thinking come together to inspire, debate and entertain” and revealed the best advertising projects from all around the globe.
The International Festival of Creativity, also known as Cannes Lions, is the world’s leading celebration of creativity in communications. As the most prestigious international annual advertising and communications awards, this year over 24,000 entries from all over the world are showcased and judged at the Festival.
Following its long-time commitment towards charity, YouTube in collaboration with Cannes Lions and Ralph present the joint project entitled ‘Good Work’ enabling the space for all those passionate about charity and serving for a good cause to have their say and grab attention of the sharks of advertising industry.
So, YouTube provides an opportunity and hosting for the inspirational videos designed to promote non-profit organizations. To learn more on the initiative, please visit youtube.com/goodwork.