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Role of social media in driving sales is overhyped, a new research by Capgemini proves

The global consulting and technology firm Capgemini has been tracking consumer shopping habits since 2002, surveying over 50,00 consumers worldwide, and gathering insights into the changing patterns of purchasing behaviour from originally predominantly traditional physical stores to now multichannel shopping.

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Posted on 09/26/201411/13/2014 Consumer InsightMarketing
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