Captain Morgan invited the Philadelphia hip-hop band The Roots to record an anthem for the rum company’s ‘To Life, Love & Loot’ campaign. The band step aside from its hip-hop traditional approach and added some rock sound to the song.
Captain Morgan
Captain Morgan, one of the leading products of Diageo, is inviting consumers of age to go to its Facebook page and add their names to the Hall of Fame. The alcohol brand encourages its fans to nominate themselves or their buddies in the contest hub for a chance to win an ultimate prize, a trip to Vegas for four as well as $6,000 of pocket money to make this experience really remarkable.