Academy Award-winning director Tom Hooper joined Captain Morgan aboard a 17th century replica of the Galleon Andalucia in an undisclosed tropical location last week to film a new campaign for the celebrated rum brand. Set in the mid-1600’s, the campaign will—for the first time ever—feature the re-imagined history of legendary privateer and brand icon, Captain Henry Morgan.

Usually, brands put the focus on positive things while promoting its products, but sometimes they decide to forget about sweet things and dare to come close to the line, which divides the gritty criminal world and the life of model citizens—of course, only in advertising, not when doing business. Humorous or ironical advertising campaigns featuring robbers, spies, thieves, corsairs, undercover agents, peace-breakers and all sorts of baddies (barring cruel dictators) as well as their victims are showcased in this review.

Have you gained some extra pounds eating during the previous weeks of the festive season? If you are not a super hero or don’t know the secrets of becoming slim even when eating chocolate cakes, you are among those who have. Each New Year’s Eve we give commitments, most of which are revolving around vital things like getting fitter and looking better. Usually, alcohol doesn’t help achieve these goals, but this time the support comes right from famous rum brand Captain Morgan.

Captain Morgan, one of the leading products of Diageo, is inviting consumers of age to go to its Facebook page and add their names to the Hall of Fame. The alcohol brand encourages its fans to nominate themselves or their buddies in the contest hub for a chance to win an ultimate prize, a trip to Vegas for four as well as $6,000 of pocket money to make this experience really remarkable.