International branding and packaging consultants CARTILS developed the strategic positioning, branding, new bottle shape, and mono carton for Pernod Ricard’s new Royal Stag Barrel Select. Royal Stag, the largest brand by volume for Pernod Ricard globally, is also the valuable spirits brand in India considering net sales and profit. To consolidate the brand’s position and enhance brand power in the country, the alcohol giant introduced Royal Stag Barrel Select, locally produced premium edition of the whisky between the deluxe and premium segments on Indian market.

Grolsch and CARTILS have revealed the new graphic design for all bottles, cans and other packaging for the iconic Grolsch brand. The design will be introduced into the Dutch market this week. The new packaging will be hitting the store shelves worldwide beginning March. SABMiller teamed up with CARTILS, the well-known international branding and packaging design consultancy, in order to give the brand a more prominent look and feel. The primary focus was on the creation of a consistent worldwide visual identity, which emphasises the brand values as well as increasing the standout factor.

Baltika Cooler has a new revolutionary design. CARTILS was asked to develop a new glass bottle and label design to support Baltika Cooler’s leading position in the Russian beer market. The new design had to emphasize the brand’s innovative character through a modern, dynamic and stylish Cooler look. Furthermore, the beer’s new visual identity had to communicate its premium qualities and refreshing taste, while being used as a tool to strengthen the current shelf impact.