Following a previous global rebrand in 2012, the Dutch beer brand Grolsch is introducing a new look for a 300 ml glass bottle. The new design has been developed by the brand and design agency CARTILS.
Pic. Logo of the «Let there be beer» campaign in the UK
On the 27th of June, the UK brewery industry joined forces and launched a major campaign, called ‘Let there be beer’. With this campaign, breweries, including SABMiller, AB Inbev, Carlsberg, Heineken and Molson Coors, try to change the image of beer and combat falling sales.
Some time ago, an interview with Marti Barletta, the so-called godmother of women marketing, got our attention. In that interview she stated that 90% of FMCG products and 80% of all other goods in the United States were bought by women. For marketeers, this fact makes women a specific target group.
