Following a previous global rebrand in 2012, the Dutch beer brand Grolsch is introducing a new look for a 300 ml glass bottle. The new design has been developed by the brand and design agency CARTILS.
Monthly design roundup: Parker Williams, Aesop, Safari Sundays, JDO, CARTILS, Pearlfisher and BrandOpus
Some time ago, an interview with Marti Barletta, the so-called godmother of women marketing, got our attention. In that interview she stated that 90% of FMCG products and 80% of all other goods in the United States were bought by women. For marketeers, this fact makes women a specific target group.