Last year, we received a brief. Basically, it was like many others. There were the objectives of the project, the name and a great desire to have an outstanding packaging design in the end.
Within the tightly formed battleground of the Portugese beer market, the Sagres brand had not been evolved to its fullest potential, and on-shelf the brand’s erosion of quality and national pride was a threat to one of Portugal’s most iconic beers. Could beer brand experts Claessens International give Sagres back its national pride and rebuild its emotional bond with consumers?