Old Navy has introduced an apparel catalogue of the next generation—the casual wear giant has tapped New Kids on the Block pop star Jordan Knight to sing songs about the summer collection pieces, including bikini tops, cargo shorts, dresses and tees to name but a few. Of course, the singing tribute to the seasonal wardrobe is just a joke, devised Crispin Porter + Bogusky, the agency behind the brand’s latest campaign, to add to the ‘funnovation’ atmosphere the brand creates.
celebrity marketing
Evian, the brand that doesn’t stop to motivate people to live young and awaken their sense of wonder, and is also the official water at 2012 Wimbledon Tennis tournament, will give fans the chance to win Wimbledon tickets while hunting for a pink tennis ball. The competition will start tomorrow, on June 22 and Evian will give away a pair of VIP tickets every day of the initiative.
Seattle’s Best Coffee is on the lookout for undiscovered talents in the coffee industry. The Starbucks‘ owned company has teamed up with celebrity chef Jeff Mauro to launched a cost-to-coast search for the most extravagant and imaginative coffee drink. The Red Cup Showdown competition has become part of the state fears, which will be travelling across the US this summer—the new contest, fronted by the chief himself, will stop at five locations. Finally, the grand winner will be determined, who will be handed$10,000 and get the chance to have their coffee drink sold Seattle’s Best Coffee cafés across the country.
Lady Gaga, a person who has become a real brand over the past years, never misses an opportunity to team up with companies (her creative partnerships include collaborations with Polaroid, Barney’s and more) to create visually stunning designs. But the pop diva is creative enough to craft her own breakthrough products—the mother of all monsters is launching her first-ever fragrance LADY GAGA FAME for women in September 2012.
MINI is making it big for the upcoming Olympic Games in London by releasing a short action movie titled The Britalian Job, heavily inspired by the classic 1969 film The Italian Job. The 5:29 video, which celebrates the brand’s partnership with the Team GB and Paralympics GB, is revolving around a detective story that ends well.
P&G’s Gillette has rolled out an Olympics TV ad campaign that uses different Olympic athletes in each region in the UK. The ad features Gillette brand ambassador Roger Federer and P&G’s Team GB brand ambassadors Liam Tancock. The ad is replacing the P&G’s ‘mum campaign’ for two weeks addressing dads instead in front of the Father’s Day.