Magnum Gold Ice Cream has launched a great campaign featuring Oscar-winning Puerto Rican actor Benicio del Toro and actress Caroline Correa. The celebrities presented the new product, a perfect blend of vanilla and caramel in «crackling golden dipped milk chocolate«, at the El Principal restaurant on April 8, 2010 in Barcelona, Spain. They also starred in a new commercial directed by Brian Singer (Valkyrie, Superman Returns).
Avon Products, Inc. announced a partnership with award-winning singer/songwriter Keri Hilson, the talent behind the chart-topping Gold certified album “In A Perfect World…” Hilson will serve as the face of Imari, Imari Seduction and Avon’s flagship Color brand. Tapped for her magnetic appeal, singular talent and classic beauty, Hilson represents the modern Avon woman.
Love them or hate them, they’re everywhere – celebrities that is. And, love it or hate it, celebrities are brand magnets (and, in some cases, aspiring brand magnates). But, there is a very real difference between choosing a celebrity to endorse your brand and branding a celebrity. And, put very simply, it comes down to buying into a face or a soul.
Nothing comes between Ashley Greene and her SoBe. Nothing….zero! And to prove it, «The Twilight Saga» actress is celebrating the launch of SoBe Lifewater’s newest 0 calorie flavors – Cherimoya Punch and Strawberry Dragonfruit – by posing in SoBe skinsuits for the pages of Sports Illustrated’s iconic Swimsuit issue.