adidas Originals is going wild with the vibrant palette in the spring/summer 2012 adicolor campaign, conceived by Portland-based Kamp Grizzly and dubbed ‘Step Into Color.’ The new promotional effort includes digital elements and a commercial (15- and 30-second spots) featuring NBA guard Eric Gordon and radio personality Charlamagne Tha God. While it’s not as big as adidas’ ‘all in’ massive promotion, it also supports the brand’s general philosophy—be young, be active, be creative, be bright. The promotion, which is encouraging consumers to explore the wide range of the brand’s colourful sport outfits, will be rolling out in the USA through April 7 and will be not only the source of encouragement, but will also provide people with an opportunity to win a customized adicolor kit.
celebrity marketing
What can be better than a can of cool Tuborg beer in summer? A can of Tuborg, which is designed by you. Just like many brands today, Tuborg has turned to its Facebook community to develop a new design for a limited edition can, which will be used in the brand’s summer promotions as part of its festival sponsorship.
Procter&Gamble, which is the global Olympics sponsor, is launching a new digital campaign dubbed 1 Thank You = 1 Chance to Win as extension on its ‘Thank You Mum’ activity dedicated to support Olympic athletes (the ‘P&G Thanks, Mom’ was launched back in 2010). The effort was kicked off yesterday, March 5, in the UK ahead of Mothers’ Day celebrated on March 18—it is expected to roll across other markets on respective national days.
Nike continues its football initiative together with Pep Guardiola, global ambassador for The Chance and FC Barcelona Manager. ‘The Chance’ 2012 project that they have launched together searches for football talent and gives young amateur footballers an opportunity to demonstrate their capabilities on an elite stage. Since the program launch in 2010, thousands of footballers could take a chance to work on a global level.