Peugeot has teamed up with acclaimed designer Philippe Starck and the City of Bordeaux to create an innovative vehicle, a combination of bike and scooter.
celebrity marketing
H&M, the international retailer known for its collaborations with fashion labels (Versace, Lanvin, Marni to name a few) and celebrities, launched the David Beckham Bodywear for H&M collection in London on February 1. The new collection, which arrives in the retailer’s 1,800 stores in around 40 countries across the globe and online, was unveiled at H&M on Regent Street at a pop-up gentleman’s club, installed just for the occasion. The debut David’s bodywear collection developed by him for the retailer was announced in July 2011.
With less than a week left before Super Bowl XLVI, which is both a major sport competition and an important advertising event, brands are bringing forth their new commercials or just teasers to hint on what the public will see in the breaks of the big game. Recently, we wrote about some of the auto adverts, which will be aired during the match on February 5 (since that time a bunch of new auto spots—Audi’s vampire story and Honda‘s ad featuring Matthew Broderick to name a few—have been revealed), and about Coca-Cola’s hilarious contribution, the Coke Polar Bowl interactive campaign. But what about Coke’s major rival, Pepsi? As it turns out, it also has something to show during the game—the brand created two ads, for Pepsi and Pepsi MAX, which will air this Sunday.