Nickelodeon Russia, a unit of Viacom International Media Networks, announced SpongeBob SquarePants, the iconic character from Nickelodeon’s global hit series, is coming to Moscow in a new and glamorous way. ‘Absorbent: A SpongeBob Exhibit’, a unique and immersive modern art exhibition presented by Nickelodeon working in partnership with Beeline, will be offered free-of-charge to visitors from September 16 to October 2, 2011 at the Flacon Design Plant, Moscow.
celebrity marketing
Chrysler Brand and Eight Mile Style LLC, a Detroit-based publisher of Eminem compositions, have partnered to release a gospel version of Eminem’s ‘Lose Yourself,’ available now for download on iTunes. The song is performed by ‘Selected of God,’ the choir featured in the Chrysler brand Super Bowl commercial ‘Born of Fire.’ Keeping in the spirit of the ‘Imported from Detroit’ campaign, Eight Mile Style will donate all publishing proceeds from the music download to three local Detroit charities—Abayomi Community Development Corporation, The Yuinon and the Robert S. Shumake Foundation.
SoBe is teaming up with Mike Tyson to add more action to its new ‘Try Everything’ campaign, launched in May. The well-known boxer joined the roster of celebrities who were tapped for the new marketing initiative—this list includes the names of actresses Hilary Duff, Jessica Szohr, model Kate Upton (she has been featured in the brand’s animated ad on Pandora, the first-ever ad of this kind on the website) and baseball player turned musician Bernie Williams. To promote the new marketing effort and encourage its fans to broaden their outlook by being open to new experiences, the brand got into the updated version of the ‘Mike Tyson: Main Event’ iPhone game—the new extension was created in collaboration with iPhone game developers RockLive, Omnicom’s OMD Gaming and OMD’s Ignition Factory.
Campari manages to merge beauty, time, fashion, intense taste and colour of the bitter. How? By launching its awesome calendars featuring most stylish celebrities, who can represent the diverse nature of the drink with a touch of exquisiteness and delight. This year, renowned actress, model, signer and fashion designer Milla Jovovich joined the roster of celebrities, who has been featured in the calendar starting 2000, when it was published first (view all of them here).