The hilarious series of viral spots featuring Isaiah Mustafa who promoted Old Spice shower gel scooped a plethora of industry awards (including the Grand Prix for film at the Cannes Lions International Advertising Festival) last year and helped the 7-decade old brand double the sales. The ‘The Man Your Man Could Smell Like’ commercials as well as the answer videos on YouTube were extremely popular, and when the brand said that Isaiah had left the campaign, at heart people believed that the Old Spice Guy would be back. And he has done it. Old Spice and Wieden+Kennedy Portland, the agency behind the campaign, announced the return of the much-loved Guy, who will be featured in new adverts to air the day after the Super Bowl.
celebrity marketing
On January 21, HP launched a crowd-sourced live event and video series ‘HP ePrint Live’ hosted by comedian Rob Riggle that was broadcast live on the web. The brand put viewers in control by allowing them to send ideas for skits via HP ePrint technology—they can simply email submissions for the cast to turn into a performance.