It takes a lot to part a Nespresso lover from his or her coffee. But leaving this world for the next was that step too far for George Clooney, in the fifth installment of the «Nespresso—What Else?» saga.
celebrity marketing
Dove Hair Care and award-winning actress and singer Idina Menzel invite America’s best glee clubs, choirs and groups of 3 to 10 musically-inclined friends to compete for their own brush with greatness. The «Dove Hair Care Brush with Greatness Sing4All» video contest will give one team a once-in-a-lifetime opportunity to perform the iconic Rodgers & Hammerstein song «My Favorite Things» live onstage at the Radio City Christmas Spectacular on December 28.
Nike likes it when sport celebrities unveil their ‘emotional excruciation’ before public. Earlier this year, the sportswear brand released a commercial featuring Tiger Woods listening to his late father’s reproaches because of the golf star’s adultery affair, and now it presents the new LeBron James advert, in which the athlete asks people to tell him what to do.
adidas has launched a global sport marketing campaign dubbed “Danger Makes Legend” and is now inviting football fans to put their stills to a test by playing an online territorial and map-based game against their friends from Facebook or sport celebrities. The players from all around the globe are invited to the digital space where they can choose what city they are going to take over by using well-known football techniques.
The documentary “Latinos Living the American Dream” produced and directed by Eva Longoria Parker in partnership with the Pepsi YO SUMO initiative premiered yesterday, October 21, at the Grauman’s Chinese Theater in LA. The documentary highlights the accomplishments and impact that Hispanics have in shaping the landscape of the United States. The feature is a culmination of Pepsi’s YO SUMO (I Add Up/I Count) movement which encourages Latinos to go beyond being counted and show how they add value to this country, in the year of the Census.
PepsiCo, Inc. and Brand Affinity Technologies (BAT), the company reinventing endorsement and celebrity marketing, are working together on new approaches to engage consumers via their favorite athletes and celebrities. As part of the relationship PepsiCo is leveraging BAT’s Platform, which houses deep celebrity affinity intelligence, and has also partnered with BAT as the first sponsor of its netBAT content experience (www.netbat.com).