Marks and Spencer has been inspired by the way Robert Pattinson, one of the hottest movie hunks today, looks and created a line of male underwear, which is going to be on sale starting September. The R-Pant range features low-rise briefs and trunks and is to be launched to please the young audience on the whole and fans of the Twilight saga (where Robert stars as a romantic vampire) in particular.

Adidas announced a new global marketing campaign in support of the launch of miCoach mobile app. Central to the new campaign is a star-studded 60-second film featuring sporting icons Reggie Bush, David Villa, Andy Murray, Jonny Wilkinson, Derrick Rose, Victoria Pendleton and Jessica Ennis. The campaign rolls-out globally and includes TV, print, point of sale, PR as well as digital and social media.

Dita Von Teese, the famed American queen of burlesque and the face of the Perrier’s Paparazzi” limited edition water, launched just for this summer, is inviting adults to come and visit her gorgeous online mansion. The doors of the huge house, where Dita is sharing her sensual experience with those who can do justice to it, are open only for people of proper age (standing in front of the gate, visitors are to enter their date of birth on a special plate).

Nissan has invited a famed cyclist Lance Armstrong to star in its new commercial for the Nissan Leaf model, and thus contribute to the promotion of the ‘green’ business. The Japanese brand has unveiled a new 100% electric model, which is sure to be appreciated by members of cycling community, who don’t want to inhale the stink of the gasoline cars on the road any more. The American sportsman, best known for becoming a winner of the Tour de France seven times in a row, is demonstrating by personal example how nice it is to ride behind an eco-friendly auto.

The Stoli Original Vodka brand is going on promoting the idea that the best company is the company of you+you. The campaign, which was launched in the end of May with a TV ad and press prints, features fun-loving founder of Playboy Hugh Hefner, who is now in his 80-ies. The second Stoli spot is all about youththe new famed person with split personality phenomena is Julia Stiles, an American stage and film actress.

Nike is going on introducing additions to its football-themed campaign dedicated to the World Cup tournament in South Africa. This time, the brand has commissioned a London-based artist/illustrator HelloVon to create a ‘wall of fame’ featuring prominent footballers to mark the final stage of Nike’s «Stadium at Selfridges«, created as a place where real fans can experience live matches, watching them from giant screens (65 in total) in the venue.