Chanel has finally released a much-anticipated video for Chanel No. 5 starring Brad Pitt, who is now one of the brand’s celebrity ambassadors. Before the launch of the film, the brand released a series of teaser spots with Brad’s voice and a single photo of him turned to the wall, in the black-and-white palette, which was also used for the full-version film. In the 30-sec spot, which appeared on Chanel’s YouTube page on October 14, the Hollywood A-lister is standing in a casual outfit and talking about the iconic fragrance just like it is a woman… or oxygen and gravitation. Recently, the brand also released a documentary dedicated to the legendary scent and revealed a Chanel No. 5 history-focused webpage.

Chanel reveals it secrets online—the brand, which has become the epitome of style, is telling its story on a dedicated website, Yesterday, on October 4, the brand released a teaser video on its YouTube channel, where it focuses on its iconic fragrance, Chanel No.5 over ninety years ago, inviting the audience to visit the major destination and watch the full version of the movie.

Chanel creates fashionable pieces not only for its clothing and apparel collections, but for its advertising efforts as well. The brand has unveiled a new commercial on its Facebook page to promote the updated Rouge Allure lipstick line with an artistic twist. It comes as a tribute to Erwin Blumenfeld, a Dadaist photographer, directed Solve Sundsbø, who recreated the approach of the celebrated lensman, a man behind numerous stunning collage covers for Vogue.

The story of close relationship between brands and cinematography started nearly at the same time as the cinema itself was born—in the beginning of the  movie era, the big companies promoted their products though short clips which were screened before movies. Now it’s not that easy to tell for sure for which product the pioneer ad was created, but according to a range of sources (IMDB is one of them), the first filmed advertising for a today’s global brand was shot for Dewar’s Scotch Whisky (1897). Today, connections between filmmaking industry and brands go beyond this simple presence and include a lot of examples such as much discussed product placement, festival sponsorship and opening cinema clubs, cinema-related advertising campaigns, collaboration with filmmakers on commercials, and creating movies under brands’ supervision.