Chanel Gets Inspired by a 62-year Old Vogue Cover in a New Ad for Rouge Allure

Chanel creates fashionable pieces not only for its clothing and apparel collections, but for its advertising efforts as well. The brand has unveiled a new commercial on its Facebook page to promote the updated Rouge Allure lipstick line with an artistic twist. It comes as a tribute to Erwin Blumenfeld, a Dadaist photographer, directed Solve Sundsbø, who recreated the approach of the celebrated lensman, a man behind numerous stunning collage covers for Vogue.

Actually, the new video derives from Blumenfeld’s cover for Vogue issued in January 1950—it features a model Barbara Palvin, or to be more precious, just her lips and green eyes with eyebrows (and sometimes her nails). The rest of the body is not visible as it blends into the background, which helps highlight the major colour of the ad, red. Paying tribute the mother of the brand, Coco Chanel, the voice over in the psychedelic spot pronounces one of her quote, “Men hate women who weep” (the full quotation is “If you are sad, if you are heartbroken, make yourself up, dress up, add more lipstick, and attack. Men hate women who weep”).

In mid-summer, the brand also released the ‘Mirroir, Mirroir’ film to promote the Rouge Allure line. The spot created by Peter Philips, Creative Director of Chanel, features model Inguna Butane, who is wearing a mirror mask (actually, the creators just applied mirrors and crystals to the model’s face), which helped create the kaleidoscopic effect. The model also poses wearing the new shades from the new lipstick line, in the glowing and mysterious environment of the ad.