Mobile apps can and should be used for good, the NGO «Doctors of the World» along with their agencies JMW and IVEO have proven.
charity
The breast cancer awareness charity Coppafeel, founded by the disease survivor Kris Hallenga, continues its last year’s high-impact visual campaign in the U.K. This year the advertised material features a collage of 24 pictures of bare-chested women, with each image accompanied by the word they chose to describe their breasts. These posters, created by the agency Karmarama, will run on digital outdoor screens nationwide until the end of February.