Spring is the season of renewal and rediscovering the joys of life. Chevrolet is tapping into this truism with a new campaign, The New, urging people from across the globe to share their own experiences of discovering fresh things and emotions in this old world.
Chevrolet
Chevrolet is encouraging aspiring filmmakers to become one step closer to the Academy Awards. The auto giant is calling the international filmmaking community to create an advert that will be aired during the Oscars broadcast on March 2. Though it’s not a direct way to the nominations, it’s an excellent start for those who want to get their names heard in the filmmaking industry.
The best thing to have a trustful feedback on a product is to ask a person who has been using it for some time. This approach has been employed in the new a marketing promotion entitled ‘Happy Volt Owners’ for the hybrid Chevrolet’s auto brand Volt. The series of spots, in which people are sharing their honest attitudes to the vehicle, appeared on the YouTube channel of the brand, touching on the most important aspects of driving the hybrid such as speed, gas stations, misconceptions and many, many more.
Procter&Gamble delivers two brands in one commercial—the company released two ads, in which it puts two products into the spotlight at the same time. One of the adverts starts with a presentation of Bounce Dryer Bar in a laundry room, and while a gentle woman is telling how to use the product, shouting Terry Crews invades the room by crashing through the wall on his jet ski. It is just like a huge explosion, but the Old Spice’s spokesperson just couldn’t help it—“Old Spice is so powerful it sell itself in other people’s commercials.” The shocked female presenter without any hesitation (though, with a sour face) admits that the invader does smell power. While Isaiah Mustafa, the iconic Old Spice face, has a more refined, ‘the best man (and sometimes Santa Claus) in the world,’ Crews has being sticking to a more aggressive ‘breakthrough’ manner to advertize the product.
Extreme is usually associated with Red Bull or sport gear producers like Nike and its subbrands, but automobile manufacturer can add some action to your life as well. Chevrolet is rolling out its stunt-filled advertising campaign dubbed ‘Let’s Do This,’ launched back in October 2011, and announces two new commercials with unconventional plot to be aired during 2012 Super Bowl this Sunday. The digital campaign, which promotes Chevy Sonic, encourages younger generation (it is targeting 18- to 30-year-old audience) to live their life to the full and embark on some jaw-dropping challenges to test their limits and courage—and win a Sonic in a monthly drawing.